I admit that I’m a social media skeptic. Not that I don’t use social media outlets – I actually have a minor obsession with checking Facebook, Twitter, and Google+ on a regular basis. However, I’m picky about what social media outlets I use, and how I can find it useful in my everyday life and for our business.
I started hearing people talk about Pinterest with a fervor about a month ago. When I first decided to sit down and take a look at it, I was a little confused. An online… pinboard? This is what’s got people whipped into a frenzy as big as $199 LCD TVs on Black Friday? This social media skeptic scoffed pretty loudly.
But, I wanted to give it a decent overview, so I started looking at what people were pinning. Everything. Anything. A wild nail color someone wanted to try. A cute wedding photograph idea. A recipe for chocolate peanut-butter sheer-happiness brownies. A picture of Ryan Gosling, captioned, “Yes, please!” Somewhere, the “I must see more” part of my brain went bonkers, and I just keep looking to see more pins… more pins… They sucked me in.
I’m not alone. There are over 2 million daily users of Pinterest, and that number is growing rapidly (source).
I thought it’d be fun for us to create our own Pinterest page for the ZIGGY® and Jean Reno brands. I was not prepared for the sheer excitement that was about to come my way. Just moments after putting up my first few photos, I started getting e-mails telling me just how many people liked my pins (a lot), and who had repinned them on their own boards (a lot more). It was like trying to stop after eating one potato chip… once you open the bag, you can’t stop. I pinned more and more, and got more and more e-mails. No wonder this site is so fun! Instant gratification! Acknowledgement that people are finding what you post, and that they like it!
After my initial post indulgence day, I found it necessary to put myself on a Pinterest “diet”, and only post a few photos every few days, so I don’t overdo it and completely neglect everything else about my job.
So, if you’re looking for me, I’ll be searching for something to pin that reminds me to post in moderation.
(Take a look at our Pinterest page and start following our boards: http://pinterest.com/ZIGEyewearUSA. We take no responsibility for the addiction that is soon to come!)