Well, it certainly has been an exciting and busy few weeks recently!
We’ve been very quiet on our blog lately, and that’s because we have been preparing for, and attending, Vision Expo East in New York.
We wanted to post some photos of our preparation, and our booth at Vision Expo for you to enjoy.
A big task of our trade show preparation involves reorganizing all of our sample suitcases so we can bring them with us. Because our suitcases are always full of samples, when Cendrine releases new designs for each Vision Expo we have to create space for them. This mean that everything comes out, the trays are reorganized and relabeled, and then the frames goes back in. Six suitcases (3 for ZIGGY and 3 for Jean Reno) are rearranged before we travel.
Then, it’s off to Vision Expo with lots of luggage! We always get some interesting looks at the airport each time we make the Vision Expo expedition, but it leads to some fun conversations. On our way home this year, we had a blast with some of the United ticket agents in New York’s LaGuardia airport, talking about the excitement of wearing cool glasses!
This year in New York, we were able to have a larger booth, double the size of previous years. It allowed us a sitting area where we could host visitors and offer them espresso or cappuccino.
Once the show starts, we get the enjoyment of greeting current retailers, and meeting many eyecare professionals who have just discovered our brand, and are amazed to see it up close. The amounts of times we hear, “I’ve never seen anything like this!” or “These are amazing – look how cool these are!” never gets old. We keep mirrors close by on every display table and countertop, so visitors can try on the frames and see how amazing they look being worn.
We are located in the Galleria section of Vision Expo, which is for designers and creator brands. The decor is bright pink, vibrant, and colorful. The term “eye candy” couldn’t be more fitting for this locale!
We hope you enjoyed this little tour through our trade show experience. Have questions on how this all comes together? Leave us a comment and ask us!