Humor me for a few minutes here.
We’re pretty much required to wear shoes. You can’t go into most public buildings without them, it’s illegal to drive without them, and let’s face it – walking around barefoot is uncomfortable. So, shoes could easily be categorized as a “quality of life accessory item” in most circles.
I don’t know many people that only own one pair of shoes in their entire wardrobe. (Those people exist, sure. But, I think we can agree that they’re pretty rare.) There are shoes for different occasions. For certain weather conditions. To make us comfortable. To make us feel good about ourselves. To help us reach our goals. To protect our feet.
Why are there so many options? Because there’s a demand. Put simply, people want to fulfill their basic needs by their footwear.
That’s the simple answer, of course. But according to statistics from The National Shoe Retailers Association, casual and dress shoe sales for men and women make up over 45% of all purchases made. It’s no secret – we purchase shoes for fashion as well as utility.
Now apply that same thinking to eyewear. We wear glasses to correct our vision. To protect our eyes from harm. If you can’t see clearly, wearing vision correction of some sort (glasses or contact lenses) falls into the “quality of life accessory item” category as well.
There’s no shortage in choices for eyewear. You can get anything you want – color, size, shape, material, style, etc. So, why do eyewear customers traditionally only have one pair of glasses to wear?
Eyewear can change your entire look. It can accent an outfit. Eyewear can change how you feel about yourself and how others view you.
The next time you want a new pair of glasses (notice we said “want” – not “need”) – ask yourself, why NOT more than one pair? Your answer may surprise you.