One of the great things about working with retailers is the opportunity to take part in their trunk shows. Optical retailers do a great job in promoting and inviting customers to their trunk shows, and it’s a great opportunity for a new product such as ours to get an audience.
Everything always seems to happen all at once, doesn’t it? Our reps happened to get two trunk shows scheduled within the same week in different parts of the country.
One of the big things on our to-do list has been to create promotional posters for retailers. With two trade shows coming up fast, we pushed that to-do item to the top of the list this month. We wanted to have something to help our retailers promote our lines, and to assist them in advertising the trade shows.
Since we’d already had our epiphany that trying to combine both eyewear brands on one piece of a point of purchase (POP) display doesn’t make much sense, we set off to put together a design/print/shipping plan to complete two branded posters by the day before Thanksgiving. It was a lofty goal, but we’ve done “impossible” deadlines before. Just ask us some time about the catalog insert we did before the Las Vegas Vision Expo this year!
The Jean Reno design? Quick and easy. We have great photographs of Mr. Reno to use, and had already established a strong tagline: The Impact of Fame.
But when it came to the ZIGGY® design, it wasn’t as easy as we’d thought. We have great model photos for the ZIGGY® line, so that was pretty quick to put together. It was the tagline that tripped us up. How do you encompass the essence of this wildly unique eyewear brand in just a few words?
After debating on and off for a couple of days, we finally asked our graphic designer if she would try putting “Something Different.” under our imagery. When we opened the revised file, our eyes lit up. Sometimes, just saying it like it is makes the biggest impact. This eyewear is something different.
One of many things we were very thankful for last week was our amazing graphic designer and printing company. They came through for us again, and we met our goal to be completed by the day before Thanksgiving.
Here’s the finished products. What do you think?